Key Takeaways:Perimenopause is emerging as a distinct category, with market momentum projected through 2030 at a 5.1% CAGR.Women expect transparent claims, competent perimenopause care, and solutions that adapt to fluctuating needs, not one-size-fits-all products or fear-based messaging.Perimenopause care is a core pillar of women’s wellness, spanning physical retail, product innovation, and digital health platforms.In 2025, menopause became a defined market, driven by cultural visibility, regulatory advancements, and celebrity support from Halle Berry, Naomi Watts, and Gabrielle Union. The U.S. Food and Drug Administration's removal of the “black box” warning from most menopause hormone therapies is signaling a pivotal shift. Now, attention is turning to perimenopause as a women’s health growth opportunity for 2026.Sitting at the intersection of beauty, wellness, and healthcare, perimenopause represents a longer, more complex consumer journey than menopause itself—one characterized by “fluctuating needs across skin, hair, sleep, mood, and intimacy,” Dr. Jennifer Choe, OB/GYN at Montefiore Einstein Advanced Care, told BeautyMatter. Perimenopause can begin in the early 30s and is universally experienced in the 40s, “making perimenopause a distinct biological phase with its own set of needs, separate from menopause itself,” Dr. Choe said.Routinely underserved, consumers in this category are now attracting increased attention. Searches for perimenopause-related topics are up 50% year over year, according to Spate, and the women’s health perimenopause segment is projected to grow at a 5.1% CAGR through 2030.